What Are The Best Topics For Your Health Club Newsletter? by Brian Cannone of Fitness Atlantic
First of all, if you're not already picking up email addresses for your newsletter, you need to start right away. Literally, start it today.
Starting a newsletter can be one of the easiest and most profitable ways to get more business to your health club.
Why?
First, hardly anybody else is doing it. Second, you're helping to strengthen the bond between you and the prospect and you're showing them your expertise. This helps them trust and like you more, which leads to higher sales.
So what are the best topics to write about for your health club newsletter?
Controversial - If you can find a "new spin" on a controversial subject, you can simply give your views on it backed up with some research you've done or at least a very good explanation as to why and how you came to that conclusion. Whether or not people agree with you, they love seeing controversial topics being talked about.
Timely - Is there a topic in the news you think is interesting? For example a few weeks ago there was a story in the news about how they supposedly found a "virus" which causes obesity. You could then talk about what you thought on that subject. This also makes it a lot of fun for you to talk about because you get to share your ideas and thought process even more clearly, and those who agree with you will latch onto you like a sucker-fish. And of course once they do this, they're more willing to join your health club.
Your Philosophy - If you have some great philosophies on various fitness topics, people will love to hear it. For example most people talk about how you need to eat perfect all the time to lose weight. However if you talk about how although that's true, there are also times when it's OK to go off your diet, people will feel more connected to you because they'll sense that you're "more like them".
Update Them On Your Studies - Have you recently read a research study or found out some new information that you think is important? Let your subscribers know about it and explain whatever you learned in detail. They'll love the honesty and the fact that you're sharing what you learned with them.
General Information With Your Unique Spin - Sometimes is a great thing to simply give them information they "might" already know. However you should also put your own spin into it. Maybe you could talk about the importance of eating enough protein to build muscle, then talk about how one of your clients followed your advice and lost extra weight, built more muscle, or both at the same time.
There are hundreds and thousands of things to talk about in the health industry so I doubt you'll have any problem coming up with topics. But if you do, come back to these 5 main areas, pick one, and spend a few minutes brainstorming to see what you could write about in your upcoming newsletter.
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