Why Your First Impression Is So Important by Brian Cannone of Fitness Atlantic
There is one aspect of running a successful health club business that 95% of people completely forget - the first impression.
When a prospect walks into your health club, what do you think their first initial reaction is? Are they greeted promptly by an incredibly friendly staff, or do they sit around waiting to be serviced? Do they see that you're full of business (which would subconsciously tell them that it's a great place to be a part of), or do they see an empty business which would suggest that there's a reason why it's empty?
Do they see trainers who "look the part" and are in great shape themselves, or do they see trainers who look like they need to be trained themselves?
These questions - and many others - are all the questions your prospects are thinking as they walk through your doors for that infamous first impression.
And guess what?
If they don't like what they see - they're probably gone forever!
Think about the last time you got a bad impression of another person. It doesn't matter whether or not that person was as bad as you thought or if they were a saint, it still probably took you some extra time to get over your first impression and change your thoughts about that person.
Unfortunately it's the same way when it comes to the first impression of a business, except in most cases it's actually worse because once they have that bad impression; it's hard to make it up.
Another reason the first impression is so important is because if a person has a bad first impression, or any bad impression for that matter, they're much more likely to tell their friends about it than even if they had a great impression.
So although you should be focusing on creating a great first impression for your prospect so they start out on the right foot and hopefully will eventually sign up to be your client, it adds an extra benefit of putting you on the "defensive" and preventing any bad rumors being spread about your business.
Whatever way you want to think about it, creating a fantastic first impression is something you should start thinking about immediately. If there's one thing you need to remember about making a great first impression, it's this - imagine yourself in your prospects shoes.
Think about what YOU would want if you were walking into a health club for the first time, and give them even MORE than that!
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Behind the scenes fitness expert finally reveals his secrets…
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