Does It Matter What Color Theme You Pick For Your Health Club? by Brian Cannone
We know from various psychological studies that certain colors evoke certain emotions and these emotions can actually influence your prospect - many times enough to make them feel "uneasy" and end up walking out of the place they're in!
But the most important thing you need to understand is that first of all, not all the same colors should be used for the same businesses, and secondly, you need to match up the emotions each color represents to the emotion your health club is giving off.
For example, Gold's Gym used to use the color yellow and red, which stands for intensity. They were trying to evoke a feeling of intensity and powerfulness in their gyms and did so with those 2 colors.
Many gyms also have a black and red color combination which is yet another way to evoke the "intensity" emotion.
Planet Fitness uses the purple and yellow combination to try and evoke a feeling of power, warmth and a feeling of joy and happiness.
So let's go through each color one by one:
Red - the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love. It enhances human metabolism, increases respiration rate, and raises blood pressure
Yellow - Yellow produces a warming effect, arouses cheerfulness, stimulates mental activity, and generates muscle energy.
Black - Black denotes strength and authority; it is considered to be a very formal, elegant, and prestigious color. Combined with red or orange - other very powerful colors - black gives a very aggressive color scheme.
White - White means safety, purity, and cleanliness. White is often associated with low weight, low-fat food, and dairy products and is considered to be the color of perfection.
Purple - Light purple is a good choice for a feminine design, which is why the franchise "Shapes" has a lot of purple in it. It symbolizes power, nobility, luxury, and ambition. It conveys wealth and extravagance. Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.
Blue - Blue is a masculine color; according to studies, it is highly accepted among males. Dark blue is associated with depth, expertise, and stability; it is a preferred color for corporate America. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.
Orange - It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Green - It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money. It's also rumored to have healing properties, and is the most restful for the eyes.
No one color combination should be used for all business. First you must figure out what emotions you're trying to convey. Whether you're trying to promote a prestigious club, a hardcore club, a sophisticated club, a "pure" club, simply go through the colors above and see which 2 or 3 color combinations would best fit your own club.
Although this might not a huge difference in the way people feel about our club, subconsciously they'll somehow feel more comfortable, and trust me, making people feel comfortable is very important!
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